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Consumer Markets and Manufacturing
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Consumer Markets and Manufacturing
Consumer Markets and Manufacturing
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1
Question
Which term describes people who buy or use products or services?
Page 1
Answer
Consumers — people who buy or use products or services.
2
Question
The _____ includes all people who spend money buying products.
Page 1
Answer
consumer market
3
Question
Which term means a need or want combined with the ability to buy a specific product?
Page 1
Answer
Demand — a need or want for a specific product and the ability to buy it.
4
Question
Which information helps identify different market segments?
Page 1
Answer
Demographic factors — information such as age, recreational interests, income level, ethnic group, and geographic location.
5
Question
In mass production, what does division of labor require?
Page 1
Answer
Each worker performs one specific job in the manufacturing process.
6
Question
Which companies make products for consumers?
Page 1
Answer
Manufacturers — corporations and other companies that make products.
7
Question
Which activities persuade consumers to buy products?
Page 1
Answer
Marketing — all activities manufacturers use to persuade consumers to buy products.
8
Question
What process determines the target market for a product?
Page 1
Answer
Market research — a manufacturer’s process for determining a product’s target market.
9
Question
Which manufacturing method produces very large quantities at one time?
Page 1
Answer
Mass production — making very large quantities of a product at one time in a factory.
10
Question
Who owns shares of company stock?
Page 1
Answer
Shareholders — private individuals or investor groups that own company stock shares.
11
Question
What does stock represent in a corporation?
Page 1
Answer
A percentage of the corporation’s total value owned by a shareholder.
12
Question
In marketing, what does targeting involve?
Page 1
Answer
Breaking the consumer market into segments and marketing products to identified segments.
13
Question
Which information-gathering technique involves spontaneously listing relevant ideas?
Page 1
Answer
Brainstorming — a group technique for spontaneously listing relevant ideas.
14
Question
What remains after coal is heated in an oven?
Page 1
Answer
Coke — the remains of coal after heating in an oven.
15
Question
Which process puts several parts together into a final product?
Page 1
Answer
Combining — putting several parts together to form the final product.
16
Question
Which process shapes and sizes industrial stock into parts?
Page 1
Answer
Forming — shaping and sizing industrial stock into parts or products.
17
Question
Which natural substance is mined for its valuable metal content?
Page 1
Answer
Ore — a mineral or natural substance mined for the valuable metal it contains.
18
Question
What term means defined characteristics and boundaries?
Page 1
Answer
Parameter — defined characteristics and boundaries.
19
Question
Which term describes preparation, handling, and treatment using a special method?
Page 1
Answer
Processes — preparation, handling, and treatment of materials using a special method, system, or technique.
20
Question
Which model represents the first or original type of a product?
Page 2
Answer
Prototype — the first or original model or type of a product.
21
Question
What is material called before it undergoes processing?
Page 2
Answer
Raw material — any material found in its natural state before processing.
22
Question
Which process removes excess material to create a specified shape or surface?
Page 2
Answer
Separating — converting industrial stock into parts or products by removing excess material.
23
Question
What written requirements must be included when designing a product?
Page 2
Answer
Specifications — written requirements that must be included when designing the product.
24
Question
Which materials are produced in repeated structural shapes?
Page 2
Answer
Stock — materials produced in structural shapes such as plates, sheets, rolls, tubes, pipes, bars, and rods.
25
Question
Which technology can replace manual equipment and unskilled workers?
Page 2
Answer
Automation technology — sophisticated electronic, mechanical, and computerized equipment capable of replacing manual equipment and unskilled workers.